Tara Lily joins the Tru Thoughts family

We are excited to welcome South London musician Tara Lily to the Tru Thoughts family and are looking forward to working with her on her brand new project in 2024.

A formidable talent who celebrates strength and power in her music, Tara Lily’s latest release “Double Time”, now out on Tru Thoughts, marks the start of a new chapter for the rising star. Originally released in August, “Double Time” is accompanied by a video directed by Siddhanth Ghosh that already has more than 80,000 views.

Buy / Stream “Double Time” HERE

Growing up in south London with a strong connection to her British-Bengali heritage has given Tara Lily a unique perspective on music and global culture. She has spent her life absorbing a multitude of sounds and genres from her surroundings, ranging from alternative R&B to classical jazz and traditional Bengali folk music. It was this intriguing blend of sounds and her deep understanding of the worlds they come from which caught the attention of the likes of Virgil Abloh, Gilles Peterson, Iggy pop and Motown Records UK, who signed Tara as their first British artist.

Tara Lily returns with her first taste of new music since the release of her last EP ‘Last Flight Out’ with the single “Double Time”. “Double Time” see’s the classically trained jazz musician enter a darker era lyrically and expand into a more electronic sound that heavily delves into frenetic energy of drum n bass. The production offers a contrasting backdrop to Tara’s beautifully haunting vocals. Indian classical drones and flourishes of Rhodes piano siren through the double time groove to create a provocative and hedonistic track, adding to her catalogue of distinctive music that marries the sonic terrains of the East and West.

Accompanying the track is a video directed by Siddhanth Ghosh, an up and coming Bengali film maker. Shot in India, the surreal visual see’s a nomadic Tara take to the streets of Mumbai and Goa, riding through the night on the back of motorbikes, leading a double life in double time. She lives life on the edge, dancing under the moon’s glow, in tranquil waters and amongst horses, leaving no traceable steps behind her. Tara adds, “Two gods, two masks, two worlds – The video reflects on the fast pace of life, on taking risks and losing control, on death and on living life to the full, on our human relationships and our relationships with god or divine powers and on who we think we are!” Check it out on Tara Lily’s YouTube Channel

In 2023 Tara Lily performed a run of summer shows at a number of UK festivals including Glastonbury, as well as playing The Hundred Cricket Final at The Kia Oval in August, and a UK tour in October, taking her electrifying live show to cities such as Birmingham, Manchester, Leeds and Bristol before ending in her hometown of London for her biggest show to date at Village Underground.

Follow Tara Lily at @TaraLilyMood