Strategy

Signing to Tru Thoughts in early 2019, Strategy’s diverse talents and lyrical skills made him an impressive addition to the roster. His individual successes, noteworthy collaborations and an exceptional work ethic have earned Strategy worldwide recognition.

Beginning as an MC at a young age, Strategy quickly became a core figure in the underground Manchester music scene. After featuring on a track with Roots Manuva in the early stages of his career, he went on to join The Microdisiacs alongside TBC and Konny Kon – now in Children of Zeus- releasing three EPs in the early 00s the group toured Europe, quickly gaining international recognition. Strategy went on to form the renowned Mancunian hip-hop crew Broke‘n’£nglish, producing and MCing for a number of years alongside MC DRS and Konny Kon. They toured extensively, supporting Wu-Tang Clan, Mobb Deep, Snoop Dogg, Dizzee Rascal, Redman, Method Man and more. Creating their own label Estate Recordings, they released their own projects as well as music from Skittles, Chimpo and Fox. The group played Glastonbury and Earls Court, appeared live on air with Gilles Peterson and did several residency shows on BBC 1Xtra. Broke’n’£nglish continue to be held in high regard for their contributions to the UK scene.

Not to be restricted to a single genre, Strategy was simultaneously releasing music with Dub Phizix on Marcus Intalex’ Soul:r label and performing alongside Zed Bias, Mala & Coki (Digital Mystikz), Goldie and many more. This diversity would see him often booked at festivals to perform on both the hip-hop and electronic music stages.

He went on to release “Marka” on Exit Records alongside Dub Phizix and Skeptical. The track blew up, with millions of streams worldwide and support from Annie Mac, David Rodigan, MistaJam, Friction, Skrillex, Benji B and more. They toured internationally playing America, Japan, China, Australia, New Zealand, Europe and Russia several times over. Both Strategy and Dub Phizix became regulars at BBC Radio 1, doing multiple residency shows and filling in for other presenters.Strategy also started the Manchester based event ‘Dub Phizix and Strategy’s Well Good Do’. The success of this project saw the event expand across Europe and in to festival stages at Outlook and Hospitality in the Park.

2018 saw him release the “Lanterns” EP on Exit Records, producing every aspect from the visuals to the artwork. His artistic interests also continue to grow, working for various brands and on skate decks, record sleeves and more. Playing sets everywhere from New York to Tokyo, while also becoming a regular at Keep Hush, the community-driven underground answer to Boiler Room.Strategy’s signing to Tru Thoughts is the latest chapter in a consistently impressive career. He subsequently released “The Adelphi Lads Club EP” on Tru Thoughts in 2019.